05 May 2009
Yes ! You read it right !
Those cute little characters in vodafone IPL ads are human beings wearing body suits.
They are called Zoozoos.
Everyone thought it was cute animated characters.
I came to know about this when I was watching an IPL match at a mall along with a friend, who is MBA in advertising.
She informed me that these are not animated cartoons, but real human beings wearing white body suit and it's the large set which makes them appear smaller in comparison .
And after few days I am reading a lot about these zoo zoos on internet.
So I thought to write a little about this.
My friend also informed me about the company O&M which created the zoo zoos. (link)
One line I would like to add for O&M (Ogivly & Mather) was established by David Ogilvy, who is known as "The Father of Advertising".
Coming back to the Zoozoos,
For a common man, it's an egghead creature with black dots as eyes and mouth.
If you are interested knowing more about zoozoos, please follow the afaqs! link.
It's really an interesting read, especially the making of zoozoo.
Source : http://www.afaqs.com/perl/news/story.html?sid=23893
You can find all the IPL Zoozoo videos on youtube:
Download IPL zoozoo screensaver
Download IPL zoozoo cursor image
Download IPL zoozoo wallpapers
To know, What kind of zoozoo are you ? click here